這個品牌打敗雙B 台灣人愛日本豪華車勝 - 汽車
By Kelly
at 2020-02-09T22:17
at 2020-02-09T22:17
Table of Contents
原文連結:https://www.setn.com/news.aspx?newsid=686093
原文內容:
和泰汽車總代理LEXUS繼2019年創下品牌銷售22,295台歷史新高後,在2020年開春首役的1
月份再次繳出亮眼的銷售成績,以2,687台的傲人數字,成為豪華車品牌銷售的第一名。
LEXUS不僅是銷售冠軍品牌, 其中,1月份休旅車系占豪華車休旅市場占比高達45.2%,以
幾乎市場一半的占比大幅領先各品牌競爭對手,從中大型休旅至小型跨界休旅全面稱霸。
RX在2019年9月小改款後外觀內裝全面進化,1月即以555台稱霸中大型豪華休旅車級距。
NX車系以優異的產品及極具競爭力的價格,於2019年成為休旅車銷售冠軍後,1月再次創
下單月破千台的驚人紀錄,以1,153持續穩坐中型豪華休旅車第一名;另外跨界休旅UX在
推出後即廣受歡迎,熱銷好評不斷,1月份以427台穩居小型休旅霸主地位。
ES車系也以超規格豪華房車之列,持續吸引更多年輕新貴入主,1月台數達444台,成功摘
下高級車中大型豪華旗艦的冠軍寶座。今年,LEXUS更導入品牌首款豪華MPV-LM,旋即吸
引許多層峰客群的青睞,一發表即售鑿,更緊急向日本原廠爭取更多配額,以滿足接單爆
量的需求。
心得/說明:(30字以上)
跟雙B比起來,lexus的CP值高太多了,銷售量證明消費者根本不太在意0-100跑幾秒、用
什麼引擎變速箱,好養開不壞、尊榮服務跟豪華內裝才是消費者在乎的。
*轉錄新聞/情報,必須附上原文及網址連結及心得或意見30字(不含標點符號)*
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